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Protect your brand with a registered trademark

Trade Marks and Branding

Specialist Trademark Lawyer for Businesses  

Need a specialist trademark lawyer to protect your brand? Gladwin Legal are experts in Australian retail law and we have helped countless retailers to sleep easy at night knowing their most precious intellectual property assets have been protected by a trademark.

Your branding is your business and brand name trademark registration is ours. In the retail industry, customers associate your brand, from your business name to your logos and colours, with confidence in your products. As your intellectual property lawyers, we will ensure your trademark is registered correctly in Australia or internationally, setting your business and products up for successful future growth well into the future whether you are set on Australian or worldwide recognition for your brand.

It is important to think about your branding and trademarks, even in the early stages of your business to ensure that your brand is unique and able to be registered – not all brand names can be registered! Trademark registration can also be quite a lengthy process. If you’re in a hurry to trademark your brand, ask the team at Gladwin Legal to help.

Our team at Gladwin Legal are specialist trademark lawyers and experts in retail. We can advise you on all aspects of trademark law to help you protect your brand and register your trademark.

Gladwin Legal’s Branding and Trademark Lawyers can assist you with:

  • Advising on selecting your business or product names
  • Conducting searches for brand names and trademarks (in Australia or international)
  • Registering business names
  • Maintaining existing trademarks, including renewals
  • Assigning or transferring intellectual property
  • Registering your trademarks (in Australia or international)
  • Opposing trademarks and issuing trademark infringement claims
  • Defending and responding to intellectual property infringement claims
  • Providing trademark watching services
  • Licensing intellectual property

We can assist with all elements of protecting your brand, from company and trademark registration, intellectual property trademarks, trademark licencing, and copyright law to managing disputes and privacy. Enforcing an existing trademark can be a powerful tool to protect goodwill in your brand. We also check trademarks with our trademark watching services.

Protect your Brand and Intellectual Property

Protecting your intellectual property and brand is crucial to commercial success. From data protection, consumer law and trade promotions to small business law,  partnership agreements and confidentiality agreements, we can ensure your brand is protected. Our highly experienced IP lawyers can move the process along quickly and seamlessly to ensure your legal protections are in place at the earliest opportunity.

For a free consultation and peace of mind about any area of intellectual property law, branding or trademarks, get in touch with an expert brand and trademark lawyer at Gladwin Legal. We’re here to help.

Registering your trademarks tells the world that you have the right to use that trade mark to distinguish your brand in relation to your goods and services. This makes it more difficult for competitors to claim that they have rights to use similar trademarks. It also allows you to enforce your trade mark rights against others, protecting your business’s goodwill. It also gives you peace of mind that you are not infringing other people’s trademarks to avoid having to rebrand at a later time. Plus, having registered trademarks in place adds value to your business should you wish to sell your business in the future.

We recommend registering your trade mark as soon as possible for a few reasons.

Firstly, you never want to put yourself in a position where you have built goodwill and reputation in your brand, only to have another business claim that they own the trademark, requiring you to negotiate to either co-existent or completely re-brand.

Secondly, registrations with an earlier filing date will trump later registrations which will protect you from new competitors wanting to leverage off your brand.

As your trademark and branding lawyer, we can help you navigate this.

We understand that cost is an important consideration when deciding whether to engage legal services. We offer fixed fees for most trademark matters, including filing trademark applications, drafting licensing and assignment agreements and managing trademark renewals.

However, opposition and dispute matters can vary in cost depending on the complexity of your matter. Contact our trademark and branding lawyers for a free consultation to discuss your scope of work where we can give you a fee estimate straight away.

Our trademark watching service includes monitoring your registered trademark and its goods and services and providing notifications to you to inform you if there have been any similar trade mark applications that may potentially infringe your trademark.

It can be a great way to keep on top of copycat competitors and discourage similar brands which could confuse your customers.

We offer watching services in Australia and worldwide at reasonable fixed fees, which vary depending on the scope of service that you require. Contact us for a no-obligation quote.

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