The importance of substantiating your product claims

The importance of substantiating your product claims.

It is not often in the fashion industry that health claims are made in relation to products. Reebok, made claims relating to the health benefits of wearing their EasyTone shoes.

The ACCC found that Reebok not have a solid basis for making claims in relation to their EasyTone shoes.

The inability of Reebok to substantiate their claims resulted in a fine of $350,000, not to mention the distraction and effort in defending the ACCC allegations.

Remember to verify your product claims! Not only will consumers have confidence in your product, but it will save you time and money defending an ACCC action.