Protect your brand with a trade mark watching service

Protect your brand with a trade mark watching service

Even if you have a registered trade mark you need to maintain and protect it.  Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...
Top 3 must-read articles for retailers

Top 3 must-read articles for retailers!

We know how important your business is to you – after all, your business is our business!  To help protect your business, we’ve put together our top 3 “must-read” articles for retail business own...
Changes to trade mark application fees

Changes to trade mark application fees

IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...
Fighting against fakes: Counterfeit Goods

Fighting against fakes: Counterfeit Goods

I work with many businesses who operate in or who are looking to enter the high-end or luxury goods markets.  Counterfeit goods are a growing issue in markets where brand power is a big driver in...
Marc Jacobs Seeing Stripes

Marc Jacobs Seeing Stripes?

Sports brand, Adidas, has filed a lawsuit against fashion brand, Marc Jacobs for trademark infringement and a number of other infringements such as deceptive trade practices relating to their use of s...
Trademarks - Are you protected

Trademarks – Are you protected?

It's no secret that businesses should consider protecting their Intellectual Property (IP) as soon as possible by applying to register their trademarks, but often businesses don't know how to go about...
Generate wider brand appeal

Generate wider brand appeal

If your business needs a little jump start, have you considered introducing a sub-brand or diffusion line into your business portfolio? A sub-brand can create diversity in your offering and can even...
Beware of Trade Mark Scams

Beware of Trade Mark Scams

IP Australia has recently reported that there have been cases of unsolicited letters sent to trade mark holders, asking for the payment of fees for registering and publishing their trade marks. The s...