Generate wider brand appeal

Generate wider brand appeal

If your business needs a little jump start, have you considered introducing a sub-brand or diffusion line into your business portfolio? A sub-brand can create diversity in your offering and can even...
Hoping to profit from extended warranties in 2015

Hoping to profit from extended warranties in 2015?

It’s the time of year when retailers are hoping to sell lots of extended warranties and planning for new products in 2015.  Not only do extended warranties add profit to the bottom line, but they...