The fine line between marketing & misleading conduct

The fine line between marketing & misleading conduct

I have seen this many times – a client is passionate about their product and think it’s the best thing since sliced bread (and sometimes it actually is!). In the excitement and enthusiasm for the prod...
Are you really purchasing “Free Range” eggs

Are you really purchasing “Free Range” eggs?

The ACCC has been investigating potentially misleading “free range” claims by egg producers. The Federal Court has ordered a hefty penalty of $250,000 against Darling Downs Fresh Eggs for engaging in...
Minimising Legal Risk in Social Media Marketing

Minimising Legal Risk in Social Media Marketing

The benefits of social media to promote small businesses are both well known and well utilised.  Free-to-use social media platforms such as Facebook, YouTube, Twitter and Instagram have revolutio...
Marc Jacobs Seeing Stripes

Marc Jacobs Seeing Stripes?

Sports brand, Adidas, has filed a lawsuit against fashion brand, Marc Jacobs for trademark infringement and a number of other infringements such as deceptive trade practices relating to their use of s...
Dealing with Online Reviews & Feedback

Dealing with Online Reviews & Feedback

Many online retailers implement an on-site “review” section of their website where customers are able to submit their comments/reviews of a product being sold.  In other cases, businesses may cho...
“Aussie Beer” made in China

“Aussie Beer” made in China?

The ACCC recently considered a case involving Independent Liquor Group’s (ILG) representation of their “Aussie Beer” product. The product name, “Aussie Beer” and packaging used multiple references to...
No Relief for Nurofen

No Relief for Nurofen

The ACCC has initiated proceedings against Reckitt Benckiser (Australia) Pty Ltd, the company behind Nurofen Specific Pain tablets for allegedly making false or misleading claims. The compa...
Energy companies zapped for misleading conduct

Energy companies zapped for misleading conduct

As part of the ACCC’s focus on the energy sector last year, recently two energy companies, Origin Energy and Simply Energy (including some subsidiaries) have been hit with large penalties as a result...
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