$500,000 fine for failure to comply with mandatory standards

Netherlands, a front runner in child labour prevention

Recently the Dutch senate established itself as a progressive frontrunner in combating child labour practices in global supply chains by voting to adopt the Child Labour Due Diligence Bill.  The...
Top 3 tips for running a sales promotion (legally)

Top 3 tips for running a sales promotion (legally)

Retailers and businesses need to be quick when it comes to planning and executing sales promotions in a fast paced consumer goods market.  However, it is important to take the time to consider wh...
3 funniest competitions

3 funniest competitions

You may have seen our recent posts about running competitions, trade promotions and giveaways to promote your business.  The fun thing about running your own competition is how creative you can get wi...
Competitions and trade promotions

Competitions and trade promotions

Nothing gains quite as much attention as the word ‘free’, but make sure your business complies with the law or it could end up costing you. Who doesn’t love a good freebie? Running competitions, trad...
Was/Now Advertising: Is your promotional sale legal?

Was/Now Advertising: Is your promotional sale legal?

It is common practice for retailers to advertise with “was/now” pricing on their products – for example, a suit that “was $300” and is “now $250” suggests a saving of $50.  This method of compara...
Using copyrighted music in your marketing videos

Using copyrighted music in your marketing videos

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...
Are your advertised prices misleading and deceptive

Are your advertised prices misleading and deceptive?

Do you sell tickets or allow for bookings online?  One of the most frustrating things for an online customer is having to go through the entire checkout process, only to be hit with a surprise fe...
Using other people’s content on social media

Using other people’s content on social media

Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...
Promotion on social media with influencers

Promotion on social media with influencers

In recent times, it has become commonplace for businesses to use social media to promote and market their products to a wider audience.  I’ve written numerous articles on how misleading and decep...
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