Was/Now Advertising: Is your promotional sale legal?

Was/Now Advertising: Is your promotional sale legal?

It is common practice for retailers to advertise with “was/now” pricing on their products – for example, a suit that “was $300” and is “now $250” suggests a saving of $50.  This method of compara...
Using copyrighted music in your marketing videos

Using copyrighted music in your marketing videos

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...