Protect your brand with a trade mark watching service

Protect your brand with a trade mark watching service

Even if you have a registered trade mark you need to maintain and protect it.  Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...
Scam retailers posing as genuine online stores

Scam retailers posing as genuine online stores

I love a good bargain just as much as the next person!  Its great, you open your email to see that shiny new handbag you have been coveting or the pictures of the crystal blue waters of the next...
Using copyrighted music in your marketing videos

Using copyrighted music in your marketing videos

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...
4 Reasons to Register Your Design

4 Reasons to Register Your Design

I spoke to a client recently about registering his innovative designs to provide protection over his intellectual property, and he brought up concerns about the practical issues in enforcing a design....
Changes to trade mark application fees

Changes to trade mark application fees

IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...
Using other people’s content on social media

Using other people’s content on social media

Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...
Fighting against fakes: Counterfeit Goods

Fighting against fakes: Counterfeit Goods

I work with many businesses who operate in or who are looking to enter the high-end or luxury goods markets.  Counterfeit goods are a growing issue in markets where brand power is a big driver in...
Protecting Your Domain Name

Protecting Your Domain Name

We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small.  The cost to apply is greatly justified by the pro...
Do you have an Intellectual Property Officer

Do you have an Intellectual Property Officer?

An increasing number of companies are recognising the importance of intellectual property (IP) as a core asset to their business, by introducing dedicated Intellectual Property Officers (or a Chief In...
Featured: Tips & Traps of Contracting in China

Featured: Tips & Traps of Contracting in China

If you have contracts in China or overseas, we have recently featured a number of articles that you may find useful, including Factory Planning Principles Improve Supply Chain Quality and Ti...
Tips & Traps of Contracting in China

Tips & Traps of Contracting in China

There are a number of considerations to take when drafting, negotiating and entering into a supply or manufacture agreement with a Chinese supplier.  Although the due diligence and practical mana...
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