Protect your brand with a trade mark watching service

Protect your brand with a trade mark watching service

Even if you have a registered trade mark you need to maintain and protect it.  Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...
Top 3 must-read articles for retailers

Top 3 must-read articles for retailers!

We know how important your business is to you – after all, your business is our business!  To help protect your business, we’ve put together our top 3 “must-read” articles for retail business own...
Top 3 tips for running a sales promotion (legally)

Top 3 tips for running a sales promotion (legally)

Retailers and businesses need to be quick when it comes to planning and executing sales promotions in a fast paced consumer goods market.  However, it is important to take the time to consider wh...
Promotion on social media with influencers

Promotion on social media with influencers

In recent times, it has become commonplace for businesses to use social media to promote and market their products to a wider audience.  I’ve written numerous articles on how misleading and decep...
Protecting Your Domain Name

Protecting Your Domain Name

We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small.  The cost to apply is greatly justified by the pro...
3 Costly Mistakes when Selling Your Business

3 Costly Mistakes when Selling Your Business

So, you are ready to take the huge step of selling your business - but did you know that it isn't always as easy as simply signing off on a sale contract? Many first-time sellers overlook a few impor...
Protect your Supplier Relationship the Smart Way

Protect your Supplier Relationship the Smart Way

A good relationship with suppliers is essential to the operation of many businesses. However, in the course of establishing and maintaining a strong working relationship with your suppliers, it is eas...
Generate wider brand appeal

Generate wider brand appeal

If your business needs a little jump start, have you considered introducing a sub-brand or diffusion line into your business portfolio? A sub-brand can create diversity in your offering and can even...
Beware of Trade Mark Scams

Beware of Trade Mark Scams

IP Australia has recently reported that there have been cases of unsolicited letters sent to trade mark holders, asking for the payment of fees for registering and publishing their trade marks. The s...
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