Marketing or misleading?

Marketing or misleading?

The ACCC has commenced proceedings against domain registration companies, Domain Name Corp Pty Ltd and Domain Name Agency Pty Ltd (also trading as Domain Name Register) for alleged misleading and deceptive conduct and false or misleading representations.

The companies sent out around 300,000 notices to businesses which the ACCC alleges looked like a renewal invoice for the business’s existing domain name.  However, they were actually documents for the registration of a new domain name.  The ACCC alleges that that businesses were believed they were simply renewing their existing domains and did not intend to register new ones.

It is important to pay careful attention to the way you market your business – including the format and style of advertisements such as in this case.  These domain registration companies face large penalties, costs of corrective advertising and legal costs as a result of the alleged breach.  Additionally, its directors also may face disqualifying orders.  Make sure you are transparent in your marketing activities!

If you need advice regarding your marketing materials, including their compliance with the Australian Consumer Law, please don’t hesitate to contact me at  or call me at 1300 033 934 for a no-obligation quote.