LMCT Promotions

Expert Legal Advice for LMCT Promotions

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LMCT Promotions Made Easy

The rules around LMCT promotions are highly complex and differ within Australia from state to state, with penalties for non-compliance incurring massive fines and even jail time.

At Gladwin Legal, we provide a range of legal services to help mitigate any liabilities and ensure your promotions remain compliant. Take the guesswork out of setting up LMCT promotions; call the experts at Gladwin Legal.

Read our comprehensive guide to the legal aspects of LMCT giveaways.

Run Your LMCT Promotions With Confidence.
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Everything You Need to Set Up LMCT Promotions for Your Business

Are you looking for an experienced, commercially savvy lawyer with expertise in LMCT-type promotions? Our team of experienced trade promotions lawyers have all your LMCT promotion needs covered.

LMCT promotions can be a great marketing tool, but it’s important to understand the legal considerations involved. This includes permit requirements, terms and conditions, privacy policies, and regulations against misleading and deceptive conduct.

At Gladwin Legal, we provide tailored advice so you can run your LMCT promotions with confidence.

Why Choose Gladwin Legal?

  • Everything you need to run your LMCT promotions legally
  • Spread your set-up costs over 6 monthly payments
  • Choose a package to suit your budget
  • Unlimited phone advice with our award-winning legal team

Speak to Gladwin Legal today to see how we can help you set up your LMCT promotions to ensure they comply with regulations and get the best result.

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    LMCT Frequently Asked Questions

    LMCT Plus is a popular membership-based trade promotion.* People purchase a membership, which gives them automatic entry into competitions to win prizes and other benefits, like cars or discounts on retail goods.

    Explore our legal guide to LMCT giveaways for more information.

    Whether you need a permit or authority for your LMCT competition depends on whether your giveaway the prize value and location of your competition:

    • New South Wales: An authority is necessary if your prize value is $10,000 or over.
    • Australian Capital Territory: A permit is necessary if your prize value is $3,000 or over.
    • South Australia: A permit is necessary if your prize value is $5,000 or over.
    • Northern Territory: A permit is necessary if your prize value is $5,000 or over and you do not already have a permit in another state or territory.

    Permits are not required when your trade promotion is conducted in Tasmania, Victoria, Queensland, or Western Australia. However, you will still need to comply with the requirements of the relevant Regulators, such as specific lodgement rules or provisions in your Competition Terms and Conditions.

    No.  Having a charity or being affiliated with a charity is not a mandatory requirement to run an LMCT-type giveaway.  LMCT giveaways are actually a type of trade promotion.  A trade promotion requires you to have a legitimate business (for example, selling goods or services or memberships) and then give your customers a FREE ticket to the promotion.

    If you are not selling any tickets for the giveaway, then you do not need an affiliation with a charity.  Of course, it’s always an option to have one if you feel like it would bolster your brand or if you just want to do something nice and give back!

    Yes, you can, but you would need to comply with the laws of the country in which you were making the offers.  For example, we work with UK lawyers who have confirmed that our terms and conditions that we drafted for Australian promotions are suitable for UK promotions with only a few minor changes.

    No. There is no limit to the cash prize for an LMCT giveaway.  The value of the prize may change the permit requirements, but it will not be prohibited by law. It’s common for promoters to offer a physical prize or the option of taking a cash payment instead.

    • Legitimate business offering goods or services
    • Prizes
    • Website
    • Company to operate the business
    • Trade mark to protect your branding
    • Website terms and conditions
    • Privacy Policy
    • Prize supplier agreement
    • Discount partner agreement
    • Competition terms and conditions
    • Membership Terms/Terms and conditions of sale of goods
    • Permits (depending on your promotion)

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