Most people know that you can’t simply copy the Nike logo and start a new shoe company called “NKIE” without facing the barrel of significant legal penalties.
But why is that?
The almost ironclad protection of the Nike logo and brand name comes from its strong intellectual property (IP) rights. This is why it is one of the most valuable investments a business owner can make in the long run, as it protects your business from being copied and provides you with a legal path to seek penalties if someone infringes on your rights.
In our upcoming webinar with Law Week 2021, you’ll learn the tools to help you understand the basics of intellectual property. It will cover:
- The basics of IP – trade marks, copyright and more
- Why we trade mark
- How to enforce intellectual property on a global scale.