Don’t wait until it’s too late – register your trade marks early

Don’t wait until it’s too late – register your trade marks early!

A harsh reminder that even established logos and brands can still be subject to trade mark disagreements: A recent trade mark suit between Disney and popular EDM musician, Deadmau5 has fallen in favour of Disney.

Joel Zimmerman, better known as “Deadmau5”, had been using his “signature” red mouse helmet without registering it as a trade mark.  When Zimmerman sought to register it, Disney responded with claims that the helmet design and the iconic Mickey Mouse character were too similar and this would negatively impact the Disney brand.

The U.S. Trademark Office reviewed the matter and decided in favour of Disney.  As a result of this suit, Zimmerman may have lost the rights to use the recognisable “Deadmau5” symbol that he had already marketed and established within the music industry – he may need to take further legal action to do so.  Zimmerman states that he will continue the legal battle.

Do you need to register your trade marks?

  • If you are an established business operating without trade marking your logos, names or other intellectual property, your brand may be at risk.
  • If you are a new company, looking to register your intellectual property – it is better to deal with trade mark issues sooner rather than later.

Gladwin Legal has worked with established and start-up businesses in protecting their intellectual property through trade mark registration, contact us today (1300 033 934) for a no obligation quote.