Generate wider brand appeal

Generate wider brand appeal

If your business needs a little jump start, have you considered introducing a sub-brand or diffusion line into your business portfolio? A sub-brand can create diversity in your offering and can even...
Beware of Trade Mark Scams

Beware of Trade Mark Scams

IP Australia has recently reported that there have been cases of unsolicited letters sent to trade mark holders, asking for the payment of fees for registering and publishing their trade marks. The s...
To Licence or not to Licence

To Licence or not to Licence…

Licensing your intellectual property can be a great way to partner up with another party to maximise your financial benefit and yet still retain control of your intellectual assets, whether they be co...