Generate wider brand appeal
If your business needs a little jump start, have you considered introducing a sub-brand or diffusion line into your business portfolio? A sub-brand can create diversity in your offering and can even...
Don’t wait until it’s too late – register your trade marks early!
A harsh reminder that even established logos and brands can still be subject to trade mark disagreements: A recent trade mark suit between Disney and popular EDM musician, Deadmau5 has fallen in favou...
Beware of Trade Mark Scams
IP Australia has recently reported that there have been cases of unsolicited letters sent to trade mark holders, asking for the payment of fees for registering and publishing their trade marks. The s...
How to Make More Money in 2015 – Starting a Private Label
Start your own private label. For a number of years now we have seen the rise in private label goods, in both supermarkets and department stores. It is well known that creating your own la...
To Licence or not to Licence…
Licensing your intellectual property can be a great way to partner up with another party to maximise your financial benefit and yet still retain control of your intellectual assets, whether they be co...