Pumpkin Patch to Relaunch Online
As a mother of two young boys, I was disappointed to hear that another Australian children’s fashion retailer Pumpkin Patch was closing its doors as the retailer entered into receivership last year....
Using copyrighted music in your marketing videos
As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...
4 Reasons to Register Your Design
I spoke to a client recently about registering his innovative designs to provide protection over his intellectual property, and he brought up concerns about the practical issues in enforcing a design....
Changes to trade mark application fees
IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...
Using other people’s content on social media
Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...
Protecting Your Domain Name
We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small. The cost to apply is greatly justified by the pro...
How private labels can increase your sales
Want to give fresh, new life to your business and increase your sales? Starting a private label may be the answer. Sales for department store David Jones were strong last Christmas, according t...
First African-American Woman to Patent a Natural Hair Product
I recently stumbled across an interesting article featuring the first African-American woman to successfully patent a natural hair product, Gwen Jimmere. She created a Moroccan Rhassou...
Selling on eBay: Setting up Shop (Part 1)
For some retailers, eBay can provide a successful channel to distribute their merchandise. For some retailers it’s their sole ‘shop front’ and for others it acts as an additional channel t...
Do you have an Intellectual Property Officer?
An increasing number of companies are recognising the importance of intellectual property (IP) as a core asset to their business, by introducing dedicated Intellectual Property Officers (or a Chief In...
‘Happy Birthday’ Song: Copyright-Free?
The ‘Happy Birthday’ song has been thought to be copyrighted since 1935 by music company Warner/Chappell, who purchased the rights to the song in 1988, but new evidence suggests that the song’s origi...
Protecting Your Intellectual Property as a Retailer
As a retailer, you understand that your products and services are what set you apart from your competition. Intellectual property is an essential asset to your business and your brand but, unfortunate...