Protect your brand with a trade mark watching service

Protect your brand with a trade mark watching service

Even if you have a registered trade mark you need to maintain and protect it.  Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...
Top 3 must-read articles for retailers

Top 3 must-read articles for retailers!

We know how important your business is to you – after all, your business is our business!  To help protect your business, we’ve put together our top 3 “must-read” articles for retail business own...
Pumpkin Patch to Relaunch Online

Pumpkin Patch to Relaunch Online

As a mother of two young boys, I was disappointed to hear that another Australian children’s fashion retailer Pumpkin Patch was closing its doors as the retailer entered into receivership last year....
Using copyrighted music in your marketing videos

Using copyrighted music in your marketing videos

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...
4 Reasons to Register Your Design

4 Reasons to Register Your Design

I spoke to a client recently about registering his innovative designs to provide protection over his intellectual property, and he brought up concerns about the practical issues in enforcing a design....
Changes to trade mark application fees

Changes to trade mark application fees

IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...
Using other people’s content on social media

Using other people’s content on social media

Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...
Protecting Your Domain Name

Protecting Your Domain Name

We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small.  The cost to apply is greatly justified by the pro...
How private labels can increase your sales

How private labels can increase your sales

Want to give fresh, new life to your business and increase your sales?  Starting a private label may be the answer. Sales for department store David Jones were strong last Christmas, according t...