How do I register my trade mark?
Whether you are a start-up or established company, trade marks are crucial to your business success. Registering your trade mark gives you an exclusive right to use an identifying part of your brand....
What happens when someone infringes my trade mark?
Protecting your trade mark is crucial to the success of your business. After striving to build a strong reputation and safeguard your intellectual property, the last thing you want is to have an infri...
FREE Webinar: Intellectual Property Basics for your Business
Most people know that you can’t simply copy the Nike logo and start a new shoe company called “NKIE” without facing the barrel of significant legal penalties. But why is that? ...
Intellectual property: What is the difference between copyright and trade mark?
Intellectual property rights are one of the most valuable assets of any business, as they establish what makes your brand unique. In our free upcoming webinar, we will break down the basics of intelle...
How do I protect intellectual property?
Intellectual property rights are one of the most valuable assets of any business, as they establish the original creations which make your brand unique. Among other things, intellectual property right...
Trade Mark Disputes – Not all Sheep are the same
On 30 June 2020, Chris and Dora Di Lorenzo unsuccessfully appealed for a decision against the Registrar of Trade Marks regarding the registration of the proposed trade mark BLACK SHEEP by Denversian P...
‘Pivoting’ could save your business in the COVID-19 pandemic
It is undoubtedly a tough time for retailers and businesses in the wake of the coronavirus (COVID-19) pandemic. Focusing on online sales are a given. But have you considered 'pivoting' to a dif...
What do the proposed changes to the Retail Leases Act (Vic) mean for landlords and tenants?
On the 30 October 2019, the Retail Leases Amendment Bill 2019 (The Bill) was introduced to the Victorian Parliament. If passed, the Bill outlines several proposed amendments to the current Retail Leas...
Protect your brand with a trade mark watching service
Even if you have a registered trade mark you need to maintain and protect it. Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...
Top 3 must-read articles for retailers!
We know how important your business is to you – after all, your business is our business! To help protect your business, we’ve put together our top 3 “must-read” articles for retail business own...
Did you know that a business name will not protect your brand?
So, you have been using your trade mark for a while. A few months down the line, you decide it’s time to register your trade mark – but someone else has filed a trade mark application for it fir...
Designer pasta? Dolce and Gabbana producing limited edition pasta
It is always so exciting when an established brand decides to enter into a new market. For example, a clothing brand entering the shoe market or a skincare brand entering the cosmetics market –...