Category Archives: Intellectual Property

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...

I spoke to a client recently about registering his innovative designs to provide protection over his intellectual property, and he brought up concerns about the practical issues in enforcing a design....

IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...

Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...

We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small.  The cost to apply is greatly justified by the pro...

Want to give fresh, new life to your business and increase your sales?  Starting a private label may be the answer. Sales for department store David Jones were strong last Christmas, according t...

I recently stumbled across an interesting article featuring the first African-American woman to successfully patent a natural hair product, Gwen Jimmere.  She created a Moroccan Rhassou...