Intellectual Property Archives

‘Pivoting’ could save your business in the COVID-19 pandemic

It is undoubtedly a tough time for retailers and businesses in the wake of the coronavirus (COVID-19) pandemic. Focusing on online sales are a given. But have you considered 'pivoting' to a diffe...

What do the proposed changes to the Retail Leases Act (Vic) mean for landlords and tenants?

On the 30 October 2019, the Retail Leases Amendment Bill 2019 (The Bill) was introduced to the Victorian Parliament. If passed, the Bill outlines several proposed amendments to the current Retail Leas...

Protect your brand with a trade mark watching service

Even if you have a registered trade mark you need to maintain and protect it. Without vigilance, infringing marks can be registered and can impact your business. Previously in our article about...

Did you know that a business name will not protect your brand?

So, you have been using your trade mark for a while. A few months down the line, you decide it’s time to register your trade mark – but someone else has filed a trade mark application for it fir...

Designer pasta? Dolce and Gabbana producing limited edition pasta

It is always so exciting when an established brand decides to enter into a new market. For example, a clothing brand entering the shoe market or a skincare brand entering the cosmetics market –...

Pumpkin Patch to Relaunch Online

As a mother of two young boys, I was disappointed to hear that another Australian children’s fashion retailer Pumpkin Patch was closing its doors as the retailer entered into receivership last year....

Using copyrighted music in your marketing videos

As we continually search for a new or creative way to promote our businesses and products, video is undoubtedly the best way to engage consumers in a more in-depth way through a combination of both vi...

4 Reasons to Register Your Design

I spoke to a client recently about registering his innovative designs to provide protection over his intellectual property, and he brought up concerns about the practical issues in enforcing a design....

Changes to trade mark application fees

IP Australia has announced that it will be implementing new free structures across their intellectual property services, including trade mark applications, scheduled to apply from 12am AEDT, 28 Octobe...

Using other people’s content on social media

Using externally sourced content can be a great way to populate your social media pages to promote your business and build your brand – but they can cause issues if a creator feels their work has been...

Protecting Your Domain Name

We all know by now that protecting your brand name by registering a trade mark is an essential step for all businesses to take – large or small. The cost to apply is greatly justified by the pro...

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