Category Archives: Competitions and Trade Promotions

Handing a giveaway over to an influencer to run on your behalf feels like it should simplify things — they know their audience, they handle the posting, and the entries roll in.  But from a legal stan...

Why Do Trade Promotions Need Careful Legal Planning? Trade promotions are a powerful marketing tool for increasing engagement, rewarding loyal customers, and building brand awareness. However, withou...

Introduction Competitions and giveaways are a great way to attract customers, but they’re tightly regulated in Australia with each state and territory having its own laws. Running a trade promotion w...

Trade promotions such as sweepstakes, giveaways, and discounts can be highly effective marketing tools for businesses. However, these promotions are subject to strict consumer protection laws in Austr...

Understanding the Key Differences Between Games of Skill and Games of Chance in Trade Promotions When planning trade promotions, it’s crucial to understand the difference between a game of skill vs a...