Starting a brick and mortar retail store is undoubtedly a lot of work, but it can also be great fun when it comes to physically decorating and designing your store and creating a vibe that will attract customers.
Most people know about location, inspection and building permits – but did you know you are required to get a licence for your background music?
Having background music in your store can be a game-changer for retail – studies have found that music has an influence on shopper behaviour: from how long they spend in a store, to what they choose to buy and how much they are willing to purchase (check out this interesting article by Business Insider).
However, it isn’t as simple as just turning on the radio or making a playlist of your favourite songs – make sure you get the correct licence for the music you are looking to play.
For copyrighted music, the Australian Government requires you to obtain a “Licence to Play Protected Sound Recordings or Music Videos” and, depending on what/where you are playing the music, possibly a “Licence for Public Use of Protected Sound Recordings and/or Music Clips”. Don’t forget to get a licence to avoid any possible penalties for breach of copyright!
If you need advice on what licences or permits you may need to obtain for your business or need help applying for a licence, give me a call on 1300 033 934 or for a no obligation quote.