According to a report by IBISWorld, Super Retail Group holds 30.4 per cent of Australia’s $2 billion fitness and athletic clothing stores industry.
The group owns both the Amart Sports and Rebel Sports brands. However, it has reportedly come to the decision to convert its 65 Amart Sports stores into Rebel Sports stores after a strategic review suggesting there was a substantial overlap between the brands in their customers and product lines.
Super Retail Group is looking to convert the stores by 1 November 2017. One hurdle that they may face is the permitted use clauses in their leases – I hope they have a good lawyer!
If you need legal advice regarding your branding and business plans, please contact me at or call me at 1300 033 934 for a no-obligation quote.